Stories & Case Studies Archives

Stories & Case Studies

What Literary Agents Look For in Children’s Books: Insights from Adria Goetz

Literary agents occupy a unique position in the publishing industry. They evaluate thousands of submissions, identify promising talent, negotiate publishing deals, and help shape books that ultimately reach readers around the world. In this interview, literary agent Adria Goetz shares insights into querying, children's publishing, author platforms, book pitches, illustrator portfolios, and the qualities that help writers stand out in a highly competitive market. Whether you're pursuing traditional publishing or simply hoping to better understand the industry, her perspective offers a valuable behind-the-scenes look at how literary agents evaluate books and creative careers.

March 2, 2021

Brian P. Cleary on Writing, Publishing, Copywriting, and Selling 3 Million Books

What can writers learn from an author who has sold more than 3 million books, published over 50 titles, and spent four decades writing professionally? In this interview, bestselling children’s author, poet, speaker, and American Greetings Senior Editor Brian P. Cleary shares insights on writing concisely, copywriting, creativity, publishing, school visits, poetry, and the realities of making a living with words.

February 16, 2021

What Tara Lazar Taught Me About Writing Children’s Books, Creativity, and StoryStorm

Many aspiring authors dream of publishing a children's book. Far fewer build a sustainable writing life that lasts for years or even decades. In this interview, bestselling children's author and StoryStorm founder Tara Lazar shares lessons on creativity, idea generation, publishing, perseverance, and why writing is more than a hobby—it's a lifestyle. Whether you're an aspiring author, experienced writer, or creative professional, Tara's insights offer practical encouragement for building a long-term creative practice.

February 2, 2021

How Branding and Storytelling Help Writers Build Audience Trust

Great communication shapes everything—from marketing campaigns and brand messaging to books, websites, and social media posts. Few people have seen both sides of that equation as closely as author, illustrator, and communications professional Shay Fan. Having worked in branding, public relations, content strategy, and publishing, Shay has spent years studying how people connect with ideas, stories, and each other. In this interview, she shares lessons on communication, audience trust, branding, storytelling, publishing, and what creators can learn from both the corporate and creative worlds.

October 13, 2020

10 Thoughtful Gift Ideas for Reader and Writer Dads

Shopping for dads can be difficult, especially when they insist they don't need anything. If the dad in your life loves reading, writing, learning, or collecting interesting ideas, the best gifts are often the ones that support those passions. Whether he's an aspiring author, lifelong reader, journal enthusiast, blogger, or simply someone who enjoys thoughtful hobbies, the right gift can encourage creativity and provide years of enjoyment. Here are ten thoughtful gift ideas for reader and writer dads that combine inspiration, practicality, and fun.

August 24, 2020

Writing the Book You Wish Existed: Megan Lacera on Creativity, Publishing, and Original Ideas

Some of the best books begin with a simple realization: this book should exist, but it doesn't. That realization helped inspire Zombies Don't Eat Veggies!, a picture book created by author Megan Lacera and illustrator Jorge Lacera. What began as a fun story about a young zombie grew into something deeper—a story about identity, family, belonging, and embracing what makes us different. In this interview, Megan shares how the book came to life, what she's learned about publishing, how she collaborates with her husband as a creative team, and why some stories are worth pursuing even when success isn't guaranteed. Writers, illustrators, and creators alike will find valuable insight on developing original ideas, handling rejection, and creating the work they wish already existed.

August 18, 2020

Heather Macht on Writing, Publishing, and Finding Time to Create

How do authors continue creating books while balancing careers, family responsibilities, and unexpected life challenges? Children's book author Heather Macht understands that challenge firsthand. As a traditionally published author, healthcare technology professional, parent, and active member of the children's publishing community, she has learned how to pursue creative goals even when time is limited and circumstances are less than ideal. In this interview, Heather shares insights into publishing with Pelican Publishing, launching books, managing a busy schedule, staying productive during periods of disruption, and continuing to write despite competing demands. Whether you're an aspiring author, working professional, or creative trying to find more time for your craft, you'll find practical encouragement throughout her journey.

July 28, 2020

Illustrator June Steube on Creativity, Criticism, and Children’s Book Publishing

What does it take to build a career as a professional illustrator? For artist June Steube, the answer involves curiosity, persistence, continual learning, and a deep love for the natural world. Known for her detailed animal illustrations and expressive storytelling, June has spent years refining her craft while navigating criticism, creative challenges, publishing opportunities, and the realities of professional art. In this interview, she shares insights into her creative process, artistic growth, publishing experiences, and the lessons she's learned along the way. Whether you're an illustrator, writer, or creative professional, you'll find valuable encouragement and practical wisdom throughout her journey.