What Publishing Professionals Look For in Picture Books

What makes a picture book stand out to publishing professionals? Editors, agents, illustrators, and art directors all evaluate manuscripts through different lenses, yet certain qualities consistently rise to the top. To better understand what publishing professionals look for in picture books, I spoke with the teams behind Mac and Cheese and the Personal Space Invader and What a Prickly Pear. Their insights offer a rare behind-the-scenes look at what helps a picture book move from manuscript to bookshelf.

Elizabeth Gerlach on Grief, Children’s Books, and Ben’s Adventures

It's a privilege to introduce children's book author Elizabeth Gerlach. She lives in the Chicago suburbs with her husband, children and dogs. With a background in marketing, she only recently considered herself a writer. Elizabeth's life has taken surprising turns over the past few years that led her here. The Gerlach's lost one of their triplets in 2016 at just 3 years old and established the Ben Smiles Memorial Foundation. She then developed a series of children’s books called Ben’s Adventures, about a young brother who uses a wheelchair. Both the foundation and books were prompted by the loss of her son. Elizabeth also blogs about the grieving process and has been published on a variety of websites. While not working on the Ben's Adventures series, she has been writing something more like a memoir but it's still taking shape.

Susan Schmid on Patience, Perseverance, and Publishing Children’s Books

It's a joy to have children's book author Susan Maupin Schmid by for an interview. Susan is the author of the 100 Dresses series from Random House, an avid seamstress, and a Mentor Mom for MOMSnext (a division of MOPS International). She considers her inner 10-year-old her greatest asset as a writer and mentor (except when said inner child wants to stay up late or play Animal Crossing).

Bonnie Clark on Literary Agents, Picture Books, and Traditional Publishing

Picture book author Bonnie Clark joined me to discuss her debut children's book, TASTE YOUR WORDS, working with literary agent Adria Goetz, balancing writing with parenting, overcoming rejection, and navigating the traditional publishing process. Whether you're pursuing traditional publishing or simply trying to finish your next manuscript, her journey offers valuable lessons on persistence, creativity, and long-term growth.

Your Reputation Is Built Long Before You Need It

Your reputation may be one of your most valuable assets. Long before someone offers you a job, recommends your business, trusts you with leadership, or asks for your advice, they have already formed opinions about who you are. Those opinions are built through hundreds of small interactions that accumulate over time. Most people don't think much about their reputation until they need it. They assume opportunities will arrive based solely on talent, experience, or credentials. Yet reputation often determines who gets the opportunity in the first place. While companies spend millions of dollars building and protecting their brands, individuals are constantly building reputations whether they realize it or not. The question isn't whether you have a reputation. The question is whether you're intentionally shaping it. Understanding how reputations are formed can help you build greater trust, stronger relationships, and more opportunities throughout your career and life.

Why Human Life Has Inherent Value: Understanding the Image of God

Why does human life have value? Most people instinctively believe every person matters, but fewer can explain why. Is human value based on intelligence, productivity, wealth, ability, or something deeper? Christianity offers a profound answer. Human beings possess inherent worth because they are made in the image of God—a doctrine theologians call Imago Dei. Yet despite this truth, human life is often treated as less valuable than it should be. Whether through hatred, violence, neglect, or self-destruction, we regularly fail to recognize the dignity God has given every person. So why is human life sacred? Why does every person possess inherent worth? The doctrine of imago Dei provides the answer.

How to Create Work People Can’t Stop Talking About

Why do some books, products, businesses, and ideas spread naturally while others are forgotten? Usually, the answer comes down to two things: value and emotion. People share things that improve their lives. They remember things that make them feel something. When creative work accomplishes both, it becomes difficult to ignore.

What My Grandmother Taught Me About Legacy

For the first time in my adult life, I'm on the cusp of losing a loved one. I was in my teens when my grandfather passed away and it all seemed a bit more distant than. It was a thing that happened, an acquaintance that was no longer around. It was a name that was retired from conversation. Now, as an adult with a family of my own, my grandmother is facing serious health issues and I'm trying to process and understand what it all means and what to do about it.