September 16, 2019

Building a Brand on Trust

When I think of a trustworthy brand, my mind splits in two directions. On one hand, higher quality brands are trusted to make good on their promises of delivering an exceptional product, like the latest Apple iPhone or a new car. On the other hand, large businesses have been cutting away at the cords of trust over time with ever worsening incidents. Private data is sold to the highest bidder. Financial information is hacked despite the promise of safeguarding. And high-end products don't always deliver. Trust is growing as the commodity of choice in the modern age and that is a very good thing for you.