Tag
September 21, 2019
We hold ourselves back all the time. We bite our tongue in a meeting when we know we should speak up. We keep our writing private instead of letting it help someone else. We pretend our artwork is just doodles to ensure we aren't hurt if no one wants to buy it. Holding back isn't just about fear of rejection. Holding back is an identity crisis.
September 20, 2019
Change isn't scary. It's terrifying. Radical change even more so. We are hardwired for consistency. We take the same route from home to work and back again, telling ourselves it's because it's the shortest path. Not true. We are not agents of change even if we pretend to be sometimes. We are agents of consistency. Agents of repetition. But should we? What if that which feels most comfortable and natural to us is bad for us? What if the change, a radical change, is the best thing we can do?
September 16, 2019
When I think of a trustworthy brand, my mind splits in two directions. On one hand, higher quality brands are trusted to make good on their promises of delivering an exceptional product, like the latest Apple iPhone or a new car. On the other hand, large businesses have been cutting away at the cords of trust over time with ever worsening incidents. Private data is sold to the highest bidder. Financial information is hacked despite the promise of safeguarding. And high-end products don't always deliver. Trust is growing as the commodity of choice in the modern age and that is a very good thing for you.
September 15, 2019
Doing the same thing over, and over, and over while expecting a different result is insanity. Why on Earth would the results change if the application of effort does not? That, my friends, is truly living on a hope and a prayer. We tell ourselves, "This is how it should work!" And yet, it doesn't. So the next day, we do it again. Instead of considering how things "should work", let's consider how things "do work". What I've found is that success, the kind of success we are feverishly after, is often times just a tweak away.
September 13, 2019
It's a crazy notion that we can create a product or service that is truly remarkable. But why is it so crazy? Why is being remarkable so rare? So unique? So valuable? So likely that, if someone sees it from a distance or holds it close to their chest, they'll want to tell other people about it? But the fact remains, that as others have already blazed the trail to be remarkable, we too can achieve such a mark. Our brand can be remarkable. Who we are, what we do, and what we create can be worthy of making remark about.
August 28, 2019
If you're an author, illustrator, entrepreneur or anyone else passionate about their work and interested in having a wildly successful personal or corporate brand, this is for you. An epic transition has been taking place that has revolutionized the way brands are built. The old way doesn't work for the vast majority of cases. But the new way, the modern way of building an incredible brand is alive and well. Let the dead bury the dead and come along to ensure you're building your brand in a way that works now and for the years to come.