Crafting the perfect message is much more than throwing words at the wall and hoping one of them sticks. Tailoring messages to a target audience is a surefire way to see better results not just in the corporate world, but at home, on blogs, and especially on book store shelves. Helping us see the importance of carefully selecting our words is author and illustrator Shay Fan, who has worked in marketing and Public Relations for companies like Skype and YouTube. She is also represented by Andrea Walker of Azantian Literary Agency. If you care about building your personal brand and communicating effectively, this is one interview you can't afford to miss.