The average traditionally published author sells 3,000 books, with only a fraction of that sold within the first year. Would it be prudent then, to probe the mind of an author who has sold more than 3 million books? Would the experiences and lessons learned of a writer who spent more than 40 years honing his craft be valuable? Would the perspective of a poet who has visited more than 500 schools, engaged with over 95,000 students, spoken in 42 states and Europe, published over 50 titles, and is Senior Editor at American Greetings be helpful? The correct answer is obviously YES! Now, read on.