personal branding

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October 28, 2021

How to Build Influence Without Sacrificing Your Values

Influence has always existed. Parents influence children. Teachers influence students. Friends influence one another. Authors influence readers. Leaders influence organizations. Social media simply made influence more visible. Today, anyone can build an audience online, but not all influence is created equally. Some people pursue attention at any cost. Others focus on building trust, credibility, and long-term relationships. In this article, I share lessons learned from growing my own online audience, working with brands, and navigating the opportunities and challenges that come with becoming a value-driven influencer.

April 20, 2021

How to Refresh Your Blog Branding Without a Complete Website Redesign

Every blog eventually reaches a point where it no longer reflects the person behind it. Your interests evolve, your audience changes, and your website may begin to feel disconnected from your current goals. Fortunately, refreshing your blog branding does not require a complete redesign. Small updates to your brand vision, visual identity, and website structure can help your blog feel more aligned, professional, and memorable. Here are three simple ways to refresh your blog branding without rebuilding everything from scratch.

February 2, 2021

How Branding and Storytelling Help Writers Build Audience Trust

Great communication shapes everything—from marketing campaigns and brand messaging to books, websites, and social media posts. Few people have seen both sides of that equation as closely as author, illustrator, and communications professional Shay Fan. Having worked in branding, public relations, content strategy, and publishing, Shay has spent years studying how people connect with ideas, stories, and each other. In this interview, she shares lessons on communication, audience trust, branding, storytelling, publishing, and what creators can learn from both the corporate and creative worlds.

September 16, 2019

Why Brand Trust Is Built Through Consistent Value, Not Marketing

Modern consumers are more connected than ever and more skeptical than ever. We’ve watched corporations leak data, fake authenticity, manipulate attention, and prioritize growth over people. Trust is eroding everywhere. And because trust is disappearing, it’s becoming incredibly valuable. In a world full of noise, manipulation, and endless advertising, the brands and creators who consistently provide real value stand out immediately.

August 28, 2019

Why the Best Brands Grow Through Word of Mouth

Long before social media existed, great businesses grew because people told other people about them. Despite endless changes in technology, that principle hasn't changed. The strongest brands are still built through trust, reputation, and genuine customer experiences. While many businesses focus heavily on advertising and promotion, the most sustainable growth often comes from something much simpler: creating something valuable enough that people naturally want to talk about it.

August 23, 2019

How to Write a Social Media Bio That Attracts the Right Audience

One of the biggest complaints I hear from writers is writing the perfect twitter bio. Most would settle for just a decent bio! Even authors who have published books struggle when it comes to boiling down their life to 160 characters. So, I did some research for you from my 12,000 Twitter followers to bring you the best tips in crafting a Twitter bio you'll be proud of.

August 20, 2019

How to Grow Your X (Twitter) Following Through Engagement and Consistency

One of the largest hurdles for creatives in gaining exposure for their awesome work is building a social media platform. For the #WritingCommunity, other social media platforms pale in comparison to the support, encouragement, and advice given daily on Twitter. Starting at zero, many authors and illustrators struggle to find even a couple hundred followers, let alone 5,000. Here's an effective strategy I used to climb all the way up from zero to 5,000. It worked for me and will work for you.