marketing Archives - Rhys Keller

March 2, 2021

Writing that Sells: Lessons Learned from Award-Winning Author, Poet, and Speaker Brian P. Cleary

The average traditionally published author sells 3,000 books, with only a fraction of that sold within the first year. Would it be prudent then, to probe the mind of an author who has sold more than 3 million books? Would the experiences and lessons learned of a writer who spent more than 40 years honing his craft be valuable? Would the perspective of a poet who has visited more than 500 schools, engaged with over 95,000 students, spoken in 42 states and Europe, published over 50 titles, and is Senior Editor at American Greetings be helpful? The correct answer is obviously YES! Now, read on.

February 2, 2021

Crafting Messages with Author and Illustrator Shay Fan

Crafting the perfect message is much more than throwing words at the wall and hoping one of them sticks. Tailoring messages to a target audience is a surefire way to see better results not just in the corporate world, but at home, on blogs, and especially on book store shelves. Helping us see the importance of carefully selecting our words is author and illustrator Shay Fan, who has worked in marketing and Public Relations for companies like Skype and YouTube. She is also represented by Andrea Walker of Azantian Literary Agency. If you care about building your personal brand and communicating effectively, this is one interview you can't afford to miss.

August 18, 2020

Writing Books During a Pandemic – Interview with Author Heather Macht – Win a Giveaway!

Just because the world falls into a pandemic doesn't mean books stop being published. Authors still dream, publishing still acquire, and curious minds still want to know. Writing books during a pandemic is a different ballgame all together. Book launches, library and school visits, and building relationships face-to-face are all different. One thing remains the same: the essence of a successful author as so clearly manifested by creativity, hard work, and determination. Experienced children's book author Heather Macht takes us along for the socially distant ride of publishing books during a pandemic. Learn what's changed, what's remained the same, and enter into a drawing to win a very special giveaway- one of Heather's picture books OR a picture book manuscript critique. Read more to find out how to win!

August 28, 2019

Let Your Brand Build Itself

If you're an author, illustrator, entrepreneur or anyone else passionate about their work and interested in having a wildly successful personal or corporate brand, this is for you. An epic transition has been taking place that has revolutionized the way brands are built. The old way doesn't work for the vast majority of cases. But the new way, the modern way of building an incredible brand is alive and well. Let the dead bury the dead and come along to ensure you're building your brand in a way that works now and for the years to come.