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February 16, 2021

What Tara Lazar Taught Me About Writing Children’s Books, Creativity, and StoryStorm

Many aspiring authors dream of publishing a children's book. Far fewer build a sustainable writing life that lasts for years or even decades. In this interview, bestselling children's author and StoryStorm founder Tara Lazar shares lessons on creativity, idea generation, publishing, perseverance, and why writing is more than a hobby—it's a lifestyle. Whether you're an aspiring author, experienced writer, or creative professional, Tara's insights offer practical encouragement for building a long-term creative practice.

February 2, 2021

How Branding and Storytelling Help Writers Build Audience Trust

Great communication shapes everything—from marketing campaigns and brand messaging to books, websites, and social media posts. Few people have seen both sides of that equation as closely as author, illustrator, and communications professional Shay Fan. Having worked in branding, public relations, content strategy, and publishing, Shay has spent years studying how people connect with ideas, stories, and each other. In this interview, she shares lessons on communication, audience trust, branding, storytelling, publishing, and what creators can learn from both the corporate and creative worlds.

August 24, 2020

Writing the Book You Wish Existed: Megan Lacera on Creativity, Publishing, and Original Ideas

Some of the best books begin with a simple realization: this book should exist, but it doesn't. That realization helped inspire Zombies Don't Eat Veggies!, a picture book created by author Megan Lacera and illustrator Jorge Lacera. What began as a fun story about a young zombie grew into something deeper—a story about identity, family, belonging, and embracing what makes us different. In this interview, Megan shares how the book came to life, what she's learned about publishing, how she collaborates with her husband as a creative team, and why some stories are worth pursuing even when success isn't guaranteed. Writers, illustrators, and creators alike will find valuable insight on developing original ideas, handling rejection, and creating the work they wish already existed.