branding

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October 28, 2021

Becoming a Value-Driven Influencer

Influencers are everywhere! With new technology connecting more people every day, it's nearly impossible to escape the enormous bubble of influence popping out of unexpected places. To older generations, the role of an influencer may seem unnecessary. But that's only because words have changed over time. If we put a "Big Movie Star" in a commercial, everyone would understand why. Those big stars had massive pull when it came to influencing people's personal choices. But times change and now there are unexpected people popping up with thousands and millions of friends...followers...and rabid fans in almost every country. Interested in becoming a value-driven influencer or hoping to work with one for your brand? Keep reading!

April 20, 2021

How to Refresh Your Blog Branding Without Redesigning Everything

If you've been blogging for any length of time, you're bound to come face to face with the reality of your old site feeling a bit stale. I used to think changing my website around meant the current style or format was bad. But that really isn't the case. As we develop as bloggers and website owners, we grow and change. Our focus shifts from one topic to the next, or it becomes even more laser focused on that golden niche. Noticing our site is feeling stale is a signal to us to try something new. This trying something new is exactly what a branding refresh is all about. Here are 3 simple strategies to refresh your brand's blog.

February 2, 2021

How Shay Fan Uses Branding and Communication to Connect With Readers

Author and illustrator Shay Fan has worked in branding, public relations, and content strategy for companies like Skype and YouTube while building her own career in children’s publishing. In this interview, Shay shares what marketers, writers, and creators can learn about communication, audience trust, branding, and storytelling from both the corporate and publishing worlds.

September 10, 2020

Easy Ways to Increase Your Social Media Engagement

Most Twitter users are unhappy with the level of engagement they receive. Likes, retweets, comments, and follower counts are all far lower than hoped for. Can you relate? If so, you're not alone. Tweets are our way of virtually wearing our hearts on our sleeves. It hurts when we put ourselves out there- our thoughts, feelings, cares, and frustrations- only to receive silence in return. Twitter is used in one of two ways: to express or to engage. While either is OK, you might be using Twitter WRONG to achieve the results you are looking for. Here are a few easy ways to increase your Twitter engagement. Don't settle for any more discouragement!

September 16, 2019

Why Brand Trust Is Built Through Consistent Value, Not Marketing

Modern consumers are more connected than ever and more skeptical than ever. We’ve watched corporations leak data, fake authenticity, manipulate attention, and prioritize growth over people. Trust is eroding everywhere. And because trust is disappearing, it’s becoming incredibly valuable. In a world full of noise, manipulation, and endless advertising, the brands and creators who consistently provide real value stand out immediately.

Building a Brand on Being Remarkable

September 13, 2019

How to Build a Brand People Want to Talk About

It's a crazy notion that we can create a product or service that is truly remarkable. But why is it so crazy? Why is being remarkable so rare? So unique? So valuable? So likely that, if someone sees it from a distance or holds it close to their chest, they'll want to tell other people about it? But the fact remains, that as others have already blazed the trail to be remarkable, we too can achieve such a mark. Our brand can be remarkable. Who we are, what we do, and what we create can be worthy of making remark about.

August 28, 2019

Why the Best Brands Grow Themselves Through Word of Mouth

If you're an author, illustrator, entrepreneur or anyone else passionate about their work and interested in having a wildly successful personal or corporate brand, this is for you. An epic transition has been taking place that has revolutionized the way brands are built. The old way doesn't work for the vast majority of cases. But the new way, the modern way of building an incredible brand is alive and well. Let the dead bury the dead and come along to ensure you're building your brand in a way that works now and for the years to come.