branding

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February 2, 2021

How Branding and Storytelling Help Writers Build Audience Trust

Great communication shapes everything—from marketing campaigns and brand messaging to books, websites, and social media posts. Few people have seen both sides of that equation as closely as author, illustrator, and communications professional Shay Fan. Having worked in branding, public relations, content strategy, and publishing, Shay has spent years studying how people connect with ideas, stories, and each other. In this interview, she shares lessons on communication, audience trust, branding, storytelling, publishing, and what creators can learn from both the corporate and creative worlds.

September 13, 2019

How to Build a Brand People Want to Talk About

Most businesses, creators, and professionals focus on marketing when they want more attention. They look for better advertising, more social media followers, improved SEO, or the latest growth strategy. But the most successful brands often grow differently. People voluntarily talk about them. A favorite restaurant. An exceptional book. A trusted mechanic. A thoughtful coworker. A business that consistently exceeds expectations. Nobody has to convince people to share these experiences. They do it naturally because something about the experience was memorable enough to be worth mentioning. This type of word-of-mouth growth isn't an accident. It happens when a product, service, or person delivers value that stands out in a crowded marketplace. In other words, it happens when something becomes remarkable. Let's explore why remarkable brands spread and how you can build something people genuinely want to talk about.