March 2, 2021

Brian P. Cleary on Writing, Publishing, Copywriting, and Selling 3 Million Books

What can writers learn from an author who has sold more than 3 million books, published over 50 titles, and spent four decades writing professionally? In this interview, bestselling children’s author, poet, speaker, and American Greetings Senior Editor Brian P. Cleary shares insights on writing concisely, copywriting, creativity, publishing, school visits, poetry, and the realities of making a living with words.

February 16, 2021

What Tara Lazar Taught Me About Writing Children’s Books, Creativity, and StoryStorm

Many aspiring authors dream of publishing a children's book. Far fewer build a sustainable writing life that lasts for years or even decades. In this interview, bestselling children's author and StoryStorm founder Tara Lazar shares lessons on creativity, idea generation, publishing, perseverance, and why writing is more than a hobby—it's a lifestyle. Whether you're an aspiring author, experienced writer, or creative professional, Tara's insights offer practical encouragement for building a long-term creative practice.

February 2, 2021

How Branding and Storytelling Help Writers Build Audience Trust

Great communication shapes everything—from marketing campaigns and brand messaging to books, websites, and social media posts. Few people have seen both sides of that equation as closely as author, illustrator, and communications professional Shay Fan. Having worked in branding, public relations, content strategy, and publishing, Shay has spent years studying how people connect with ideas, stories, and each other. In this interview, she shares lessons on communication, audience trust, branding, storytelling, publishing, and what creators can learn from both the corporate and creative worlds.

December 13, 2020

Dragon Masters Books in Order (Complete Series Guide)

After our oldest blew thru Magic Tree House Books, another great book series had to be found. And found fast! His reading appetite was voracious and as parents, we knew the time to find his next favorite book series might pass by quickly. Thanks to prolific author Tracey West, we were delighted to discover the Dragon Masters book series! If you're looking for a book series to captivate your young reader, this should be at the top of your list. Learn more about the books, author Tracey West, and see the books in order here before you buy.

December 1, 2020

How to Save and Earn More Money by Asking for It

Did you know a single question can save you hundreds—or even thousands—of dollars? Over the years, I've negotiated lower prices, higher salaries, refunded fees, insurance settlements, and even major home improvement projects. None of these wins came from special negotiation tactics. They came from one simple habit: asking. Most people accept the first price, the first offer, or the first answer they receive. But the reality is that many prices, salaries, fees, and opportunities are far more flexible than they appear. In this article, I'll show you how a simple willingness to ask has saved my family money, increased my income, and opened doors that would have remained closed otherwise.

October 25, 2020

8 Mistakes Writers Make That Hold Them Back

Most writers want better results. Better feedback. Better engagement. Better stories. Better responses from readers, agents, editors, or publishers. But improving our writing usually means confronting uncomfortable truths about the way we work. Here are 8 mistakes that quietly weaken otherwise promising writing — and what to do about them.

October 13, 2020

10 Thoughtful Gift Ideas for Reader and Writer Dads

Shopping for dads can be difficult, especially when they insist they don't need anything. If the dad in your life loves reading, writing, learning, or collecting interesting ideas, the best gifts are often the ones that support those passions. Whether he's an aspiring author, lifelong reader, journal enthusiast, blogger, or simply someone who enjoys thoughtful hobbies, the right gift can encourage creativity and provide years of enjoyment. Here are ten thoughtful gift ideas for reader and writer dads that combine inspiration, practicality, and fun.

October 3, 2020

How to Stand Out by Becoming a Highlighter Person

Most people spend their lives trying to stand out by talking louder, promoting themselves more aggressively, or drawing attention to their own accomplishments. Yet the people who make the biggest impact are often doing the opposite. They listen before speaking. They elevate other people. They amplify good ideas. They create clarity in noisy environments. Years ago, my wife shared a simple phrase that completely changed how I think about influence: "Be a highlighter in a room full of crayons." The idea is simple but powerful. While crayons constantly draw attention to themselves, highlighters draw attention to what matters. This article explores why highlighter people are so rare, why they stand out, and how becoming one can transform your relationships, leadership, and influence.