social media

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November 7, 2022

How Social Media Quietly Steals Your Attention (And What to Do About It)

Social media isn't inherently good or bad. Like any powerful tool, it amplifies whatever habits we already have. It can help us stay connected, learn new ideas, grow a business, or encourage others. But it can also quietly consume our attention, distort our priorities, and become an escape from the life happening right in front of us. I know because I've experienced both sides. After spending years intentionally building a large online presence, I eventually realized the very tool that once helped me achieve my goals had become one of the biggest distractions from them.

February 2, 2021

How Branding and Storytelling Help Writers Build Audience Trust

Great communication shapes everything—from marketing campaigns and brand messaging to books, websites, and social media posts. Few people have seen both sides of that equation as closely as author, illustrator, and communications professional Shay Fan. Having worked in branding, public relations, content strategy, and publishing, Shay has spent years studying how people connect with ideas, stories, and each other. In this interview, she shares lessons on communication, audience trust, branding, storytelling, publishing, and what creators can learn from both the corporate and creative worlds.

September 10, 2020

Easy Ways to Increase Your Social Media Engagement

Have you ever posted something you thought was insightful, funny, helpful, or meaningful only to watch it disappear without a single comment, like, or share? Most people have. Whether you're using X, Instagram, Facebook, LinkedIn, Threads, or another platform, low engagement can feel discouraging. We spend time crafting posts, sharing ideas, and putting a small piece of ourselves into the world, hoping someone will connect with it. Yet many posts receive little response while others seem to spread effortlessly. The reason is often simpler than people think. Many social media users approach posting as a form of expression, while engagement is created through interaction. Understanding the difference between expressing a thought and inviting a conversation can dramatically improve how people respond to your content. If you're looking to increase social media engagement without being fake, manipulative, or constantly chasing algorithms, these simple principles can help you create content that encourages meaningful interaction and stronger connections with your audience.

August 23, 2019

How to Write the Perfect X (Twitter) Bio: Examples, Tips & Character Limit

One of the biggest complaints I hear from writers is writing the perfect twitter bio. Most would settle for just a decent bio! Even authors who have published books struggle when it comes to boiling down their life to 160 characters. So, I did some research for you from my 12,000 Twitter followers to bring you the best tips in crafting a Twitter bio you'll be proud of.

August 20, 2019

How to Grow Your X (Twitter) Following Through Engagement and Consistency

One of the largest hurdles for creatives in gaining exposure for their awesome work is building a social media platform. For the #WritingCommunity, other social media platforms pale in comparison to the support, encouragement, and advice given daily on Twitter. Starting at zero, many authors and illustrators struggle to find even a couple hundred followers, let alone 5,000. Here's an effective strategy I used to climb all the way up from zero to 5,000. It worked for me and will work for you.