October 28, 2021

How to Build Influence Without Sacrificing Your Values

Influence has always existed. Parents influence children. Teachers influence students. Friends influence one another. Authors influence readers. Leaders influence organizations. Social media simply made influence more visible. Today, anyone can build an audience online, but not all influence is created equally. Some people pursue attention at any cost. Others focus on building trust, credibility, and long-term relationships. In this article, I share lessons learned from growing my own online audience, working with brands, and navigating the opportunities and challenges that come with becoming a value-driven influencer.