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March 2, 2021

Brian P. Cleary on Writing, Publishing, Copywriting, and Selling 3 Million Books

What can writers learn from an author who has sold more than 3 million books, published over 50 titles, and spent four decades writing professionally? In this interview, bestselling children’s author, poet, speaker, and American Greetings Senior Editor Brian P. Cleary shares insights on writing concisely, copywriting, creativity, publishing, school visits, poetry, and the realities of making a living with words.

February 2, 2021

How Shay Fan Uses Branding and Communication to Connect With Readers

Author and illustrator Shay Fan has worked in branding, public relations, and content strategy for companies like Skype and YouTube while building her own career in children’s publishing. In this interview, Shay shares what marketers, writers, and creators can learn about communication, audience trust, branding, and storytelling from both the corporate and publishing worlds.

August 18, 2020

Writing Books During a Pandemic – Interview with Author Heather Macht – Win a Giveaway!

Just because the world falls into a pandemic doesn't mean books stop being published. Authors still dream, publishing still acquire, and curious minds still want to know. Writing books during a pandemic is a different ballgame all together. Book launches, library and school visits, and building relationships face-to-face are all different. One thing remains the same: the essence of a successful author as so clearly manifested by creativity, hard work, and determination. Experienced children's book author Heather Macht takes us along for the socially distant ride of publishing books during a pandemic. Learn what's changed, what's remained the same, and enter into a drawing to win a very special giveaway- one of Heather's picture books OR a picture book manuscript critique. Read more to find out how to win!

August 28, 2019

Why the Best Brands Grow Themselves Through Word of Mouth

If you're an author, illustrator, entrepreneur or anyone else passionate about their work and interested in having a wildly successful personal or corporate brand, this is for you. An epic transition has been taking place that has revolutionized the way brands are built. The old way doesn't work for the vast majority of cases. But the new way, the modern way of building an incredible brand is alive and well. Let the dead bury the dead and come along to ensure you're building your brand in a way that works now and for the years to come.