audience trust

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April 20, 2021

How to Refresh Your Blog Branding Without a Complete Website Redesign

Every blog eventually reaches a point where it no longer reflects the person behind it. Your interests evolve, your audience changes, and your website may begin to feel disconnected from your current goals. Fortunately, refreshing your blog branding does not require a complete redesign. Small updates to your brand vision, visual identity, and website structure can help your blog feel more aligned, professional, and memorable. Here are three simple ways to refresh your blog branding without rebuilding everything from scratch.

February 2, 2021

How Branding and Storytelling Help Writers Build Audience Trust

Great communication shapes everything—from marketing campaigns and brand messaging to books, websites, and social media posts. Few people have seen both sides of that equation as closely as author, illustrator, and communications professional Shay Fan. Having worked in branding, public relations, content strategy, and publishing, Shay has spent years studying how people connect with ideas, stories, and each other. In this interview, she shares lessons on communication, audience trust, branding, storytelling, publishing, and what creators can learn from both the corporate and creative worlds.