audience building

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February 2, 2021

How Branding and Storytelling Help Writers Build Audience Trust

Great communication shapes everything—from marketing campaigns and brand messaging to books, websites, and social media posts. Few people have seen both sides of that equation as closely as author, illustrator, and communications professional Shay Fan. Having worked in branding, public relations, content strategy, and publishing, Shay has spent years studying how people connect with ideas, stories, and each other. In this interview, she shares lessons on communication, audience trust, branding, storytelling, publishing, and what creators can learn from both the corporate and creative worlds.

August 20, 2019

How to Grow Your X (Twitter) Following Through Engagement and Consistency

One of the largest hurdles for creatives in gaining exposure for their awesome work is building a social media platform. For the #WritingCommunity, other social media platforms pale in comparison to the support, encouragement, and advice given daily on Twitter. Starting at zero, many authors and illustrators struggle to find even a couple hundred followers, let alone 5,000. Here's an effective strategy I used to climb all the way up from zero to 5,000. It worked for me and will work for you.

June 11, 2018

The Publishing Trend That Never Changes

Every year authors are told to pay attention to trends. Which genres are growing? Which categories are declining? Which books are selling? While understanding the publishing industry has value, many aspiring authors make the same mistake. They spend more time studying trends than creating books. The truth is that most publishing trends come and go. But one publishing principle has remained unchanged for decades: readers return to authors who consistently create work they love.

August 16, 2017

Why Creators Need a Personal Platform

Modern creators rely too heavily on social media and AI generation. Creators digest more content than they make. Instead, creators need a personal platform to impact the world and explore their own internal mechanics. A good word nourishes the soul while the opposite breaks the strongest spirit. In today's digital economy, creators need a home base online, a digital headquarters. This digital HQ becomes the creator's source for giving and receiving. Their virtual highway to experience the world and their own convictions.