Wow! Something I didn’t know. (Zilph’s Law) Thanks for sharing!

Chick Fil-A is a great example of a business model that began with the intention of being remarkable. I always laugh when I see their parking lot packed while the fast food restaurants around them are struggling for business. Excellent customer service is one item that makes them remarkable. There is a law referred to as Zilph’s Law that studied the relationship of usage compared to ranking. For example, the best restaurant doesn’t just get a little more business than the runner up, they get orders of magnitude more. To be remarkable and do something different with a product or service doesn’t just give us an edge, it places us in a different category all together. These days, fitting in equals failure. Standing out for remarkable reasons is the modern, economic way to thrive and grow.