Thank you, Julie! Happy to have connected and looking forward to seeing what you create!

Your advice may be the best advice I’ve received yet. Thank you for taking time to tell me that. I will keep it in mind, and keep creating good content for that person in the back leaning forward and listening.

Btw, I love the way you wrote this comment. It’s so inspiring. 🙂

Agreed! Today’s connected economy is all about the personal brand. What is yours? What is mine? What reputation are we building with the people who care most about what we love to do? What are we doing that is any different than the next guy or gal? All of these should be the daily questions of the successful entrepreneur.

Yes, another example that our focus should be creating value rather than trying to work some common system for results.

Just keep doing that thing that marries your talents, passion, and personality, and it happens ?

Thank you, Susan, for such a thoughtful comment and insight into your previous world of consulting. I have no doubt you’ll be successful as an author! Courageous authenticity…what a scary concept. Yet, is it more scary than no sales? Is it more scary than obscurity for one trying to change the world through products or services? I think not. Cheers to giving it your all in any endeavor, to be a Purple Cow, and let the sneezers sneeze you to the top.

Yes, so true. Today’s economy is all about building connections with other people on a foundation of trust. Trust is truly the commodity that is most rare and most appreciated. Continue being about the relationship and your tribe is sure to follow and support your vision.

Thank you for sharing that, Julie. It’s incredible when people like you pour themselves into what they care most about, rather than just trying to check some boxes to meet the latest search algorithm. There are always lots of providers on big issues, but there is only one of you. Only you can craft your words and thoughts in a very specific way that will hit the mark with specific people. Focus more on serving your specific, targeted audience, than trying to capture new audience members. People who want to connect with those discussing climate change will find you and they will appreciate sincerely what you’re doing. Those are the people you’re writing for. As Seth Godin put it when Zig Ziglar gave him advice many years ago, you’re audience isn’t that guy in the 4th row sleeping during your presentation. It’s for that one person in the back leaning forward, hanging on your every word. Keep creating unique, valuable discussion on important issues.